Philadelphia Art Museum

New Brand Identity, Custom typeface, Collateral, Campaigns, Video, Motion, Merchandise, Signage and Wayfinding, all Production

Brand Identity: Gretel NY
PMA Design Director: Luis Bravo 
Typeface: Gretel and Ryan Bugden
Design: PMA Design Studio / Gretel
Production: PMA Design Studio / Gretel
Photography: CoCo Hubbeling, Rob Cusick