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Feelin' Good 

Strategy, Outdoor campaign, Advertisements, Video, Many collateral materials

 

DDB and Jazz at Lincoln Center's strategy work culminated in a city wide outdoor campaign and the relaunching of JALC's YouTube channel. The organization needed a concise way to talk about all of its product offerings. The result was the first ever consumer benefit campaign for a Lincoln Center constituent. Playing, teaching, supporting, hearing, and sharing jazz will leave you "feelin' good". The reimagined YouTube channel features exclusive interviews, performances, and personal stories providing a platform for JAZZ and new audiences to connect in a deeper way.

 

Client: Jazz at Lincoln Center

Creative Director: Luis Bravo 

Strategy: DDB and JALC

Typeface and Logo: Pentagram and JALC 

Typeface digitization: Jeremy Mickel (MCKL)

Design: Luis Bravo, Casey Walter

Video Producer: Elizabeth Leitzell

Photography: Whit Lane and Marylene Mey