Dizzy's Club Coca-Cola

Logo, Identity System, Strategy, Advertisements, Video, Many collateral materials


Jazz at Lincoln Center's night club. Dizzy's features live jazz nightly and serious comfort food. The goal was to align the club with the refreshed JAZZ identity and to make the two brands feel like family. We set out to redraw the Dizzy's mark and utilize photography that implies movement. The system was reduced to black, white, red and gray to emphasize its stature as one of New York's only Coke sponsored properties. The JAZZ logo replaces the word 'jazz' in live jazz nightly reminding folks that Dizzy's is part of JALC. 


Client: Dizzy's Club Coca-Cola

Creative Director: Luis Bravo

Design: Luis Bravo, Maya Sariahamed, Casey Walter

Photography: Whit Lane and Marylene Mey