webop_logo.jpg
webop_system_1.jpg
webop_photo_1.jpg
webop_logo-4.jpg
webop_system_2.jpg
webop_system_3.jpg
webop_logo-2.jpg

WeBop

Logo, Identity System, Many collateral materials, Video

 

Jazz at Lincoln Center's WeBop® program introduces parents and children to the sounds of jazz. Classroom activities are lead by professional musicians as kids 'shake' and 'bop' to the live sounds of Ella and Louis. The identity was refreshed because WeBop® will now be offered in cities outside of New York. The system features a playful customized typeface that functions similarly to JALC's Jelly Roll. The counters of the WeBop logo are infinitely customizable allowing kids to create their own versions of the mark. Video pieces will feature interviews with kids accompanied by the animated graphics.

 

Client: Jazz at Lincoln Center Education

Creative Director: Luis Bravo

Design: Mike Tully

Photography: Whit Lane and Marylene Mey, Various for comps