Philadelphia Museum of Art

Art Direction, House Style of Photography, Custom typeface, Collateral, Campaigns, Video, Merchandise, Signage and Wayfinding, all Production

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Brand Identity: Paula Scher / Pentagram
PMA Design Director: Luis Bravo 
Typeface: Pentagram, PMA Design Studio, Monotype (Charles Nix)
Design: PMA Design Studio / Pentagram
Photography: Elizabeth Leitzell
Video Producer: Elizabeth Leitzell