Feelin' Good Campaign

Strategy, OOH, Advertisements, Video, Many collateral materials

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Creative Director: Luis Bravo 
Strategy: DDB and JALC
Typeface and Logo: Pentagram and JALC 
Typeface digitization: Jeremy Mickel (MCKL)
Design: Luis Bravo, Casey Walter
Video Producer: Elizabeth Leitzell
Photography: Whit Lane and Marylene Mey